In a large corporate structure like a super holding company, business success is determined not only by the strategy implemented, but also by the quality of human resources. One of the determining factors is employee engagement within the holding company.
Employee engagement within a holding company can be a crucial foundation for ensuring all subsidiaries operate according to a shared vision and mission. PT Tribuana Global Group, or TB Global Group, is a super holding company with diverse business lines that recognizes the importance of this term as part of its career growth strategy.

Read Also : From Pekanbaru to Multi-Industry Super Holding: TB Global Group's Success Journey
Understanding the Meaning of Employee Engagement
Employee engagement is defined as a sense of emotional attachment, commitment, and participation among employees in the company. This attitude is characterized by feelings of enthusiasm, dedication, and focus on their work.
In the context of a holding company, this term is not only applied to the parent company, but is applied equally to all business units.
For TB Global Group, this sense of engagement can enhance and create a healthy work environment, enabling employees to further develop and contribute fully to the group's business growth. This aligns with TB Global Group's diverse business units, from heavy equipment and vehicles, building materials, to other industries.
Challenges in Implementing Employee Engagement
Implementing an employee engagement system in a holding company certainly presents several challenges, including:
- Differences in business culture between subsidiaries
- Variations in operational systems
- Communication between the holding company and field employees
- Differences in HR rules and policies across business units
Without an integrated strategy, these challenges can reduce productivity, increase turnover, and weaken group synergy.

TB Global Group's Employee Engagement Strategy
This modern super holding company in Indonesia strives to implement a structured approach with the following strategies:
Aligning Company Vision and Values
TB Global Group has a clear and firm vision, mission, and corporate values that are implemented across all business lines. Across various activities, from the parent company to its subsidiaries, a aligned work culture enables employees to understand their role in achieving company goals.
Human-Centered
This system cannot be implemented without a strong leadership role. An open and communicative leadership style facilitates TBG's implementation of this system.
Integrated Career Development
One of TB Global Group's employee engagement strategies is providing opportunities for career development across business units. Internal promotions and talent development help each employee develop their career clearly.
Effective Internal Communication
Effective internal communication is key to improving employee engagement in holding companies. Clear information and teamwork are facilitated by open and clear communication.
Employee Well-being
TB Global Group believes that employees are a priority and should be valued. Providing appreciation, supporting work facilities, and supporting occupational safety and mental health programs are essential parts of the company's HR strategy.
Benefits of Employee Engagement for Employees and the Company
Benefits for Employees
- Increased job satisfaction and motivation for each employee.
- A sense of security and appreciation as part of the company.
- Opening opportunities for competency and career development.
- Supporting employee mental health.
Benefits for TB Global Group
- Higher and optimal employee productivity.
- Significantly reduced absenteeism rates.
- Lower turnover rates.
- Stronger and more focused collaboration between business units.
- A better corporate image.
- Better and more promising business targets and achievements due to operational stability and healthy competitiveness between businesses.

How to Measure Employee Engagement
To ensure the effectiveness of its strategy, TB Global Group implements several employee engagement measurement methods, including:
- Employee Net Promoter Score (eNPS) is a survey that measures employee loyalty and how often employees recommend the company to others.
- The Employee Engagement Survey is commonly used to measure employee job satisfaction and collaboration with management.
- Turnover and Retention Rates: Turnover data is an important indicator in assessing the success of employee engagement in each subsidiary.
- Evaluation of team and individual employee performance provides an overview of employee engagement levels.
- Open discussion forums with employees provide feedback and two-way communication to help management understand employee needs and opinions openly.
Conclusion
Employee engagement in holding companies is not just an HR program, but a long-term business strategy. TB Global Group demonstrates its commitment to building a safe work environment and prioritizing employee development.
With strong employee engagement, TB Global Group is poised for sustainable growth and future industry challenges.
***
PT Tribuana Global Group, or TB Global Group, is known as a holding company with diverse business lines, including building materials manufacturing, trucks and heavy equipment, agribusiness, trading and services, and property and construction. TBG is ready to open new opportunities to address more dynamic market conditions.